Releasing & Building an Audience

Getting the track in front of people.

Planning a release, presenting it well, and growing a listenership without pretending marketing is magic.

Planning a release

Before the upload button.

1. Single, EP or album, and why it matters less than it used to
2. Release timelines and lead time
3. Artwork that works at thumbnail size
4. Writing about your own music
5. Pre-saves and the first week

Audience

Slow, honest growth.

1. Finding the people who already like this
2. Collaboration: the best way to reach new listeners
3. Playlists: the realistic version
4. Consistency beats going viral
5. Plan a release
6. Release final